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Showing posts from December, 2025

Why we started Gruvi.

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I’ve worked across a whole spectrum of industries, from government, consulting, finance and retail through to education and healthtech. And while each field is wildly different, there’s one universal truth I’ve learned: no matter what you launch, things will eventually mess up. Even if you’ve created the most perfectly usable product or the most intuitive feature, something somewhere is going to go wrong. And when it does, how you fix it is what really counts. The Trust Bank There’s a concept I call the "trust bank." When you launch a product, your users start you off with a certain amount of trust just for showing up with something new. Maybe that’s five dollars in the trust bank. Every success, every smooth interaction, adds a little more to that balance. Maybe you grow it to ten dollars as people see that your product works and does what it promises. But here's the issue: when something breaks (and it will), those trust dollars start slipping away quickly. Let’s say y...